The Balanced Scorecard

The Balanced Scorecard

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Provides assistance to businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategyIN THE CUSTOMER PERSPECTIVE of the Balanced Scorecard. companies identify the customer and market ... found that competitors could make inroads by offering products or services better aligned to their customersa#39; preferences. Thus anbsp;...

Title:The Balanced Scorecard
Author: Robert S. Kaplan, David P. Norton
Publisher:Harvard Business Press - 1996

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