The Balanced Scorecard

The Balanced Scorecard

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Provides assistance to businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategyWe can illustrate the applications of these three principles in two case studies: Metro Bank and National Insurance. ... as the logical source for a broader array of products such as mutual funds, credit cards, mortgages, and financial advice.

Title:The Balanced Scorecard
Author: Robert S. Kaplan, David P. Norton
Publisher:Harvard Business Press - 1996

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