Praxisleitfaden mobile Marketing

Praxisleitfaden mobile Marketing

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... 82 Kennziffern im Vergleich Fazit C Planungsguide fA¼r Einsteiger C.1 Mobile Services in der Marketingpraxis C.2 Mobile Direct ... Portal 84 86 89 90 90 91 91 92 93 95 98 Fallbeispiel: Mercedes-Benz C-Klasse EinfA¼hrungskampagne Expertentipps: Mobile Advertising Vorwort: Jetzt ist ... B.2 Motive, Einsatzfelder und Konzepte 65 AuslApser fA¼r den Einstieg ins Mobile Marketing 65 Zielgruppen fA¼r Mobileanbsp;...

Title:Praxisleitfaden mobile Marketing
Author: Bernhard Steimel, Jens Klemann, Sebastian Paulke
Publisher:STRATECO GmbH u Co KG - 2008

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