Mobile Publishing

Mobile Publishing

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Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.E-Books, Apps aamp; Co. ... Software spielt fA¼r Amazon nur eine untergeordnete Rolle : Bereits fA¼r die Software des Kindle wurde mit Mobipocket eine Firma eingekauft, die bis heute die technische ... in eigene GeschAcftsmodelle (Online-Video-Leihe als Gratis-Addon bei Nutzung des PremiumKundenprogramms Amazon Prime).


Title:Mobile Publishing
Author: Harald Henzler, Fabian Kern
Publisher:Walter de Gruyter - 2014-01-01
ISBN-13:

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