International Competition in Services

International Competition in Services

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In the late 1970s, MetroBanka€”a medium-sized competitor in a large urban- suburban marketa€” entered a crisis from which it is still recovering. ... new banking products (e.g., credit cards, Keogh and individual retirement accounts, money market accounts, moneysaver checking accounts, car leasing), thus offering consumers a portfolio of services; 2. an active selling program at the branch level intended toanbsp;...


Title:International Competition in Services
Author:
Publisher: - 1987
ISBN-13:

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