Handbook of Research Methods in Social and Personality Psychology

Handbook of Research Methods in Social and Personality Psychology

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This sourcebook covers conceptual and practical issues in research design, methods of research and statistical approaches in social and personality psychology. The primary purpose of the handbook is to provide readable yet comprehensive chapters on the range of methods and tools used by researchers in social and personality psychology. In addition, it should alert researchers to methodological possibilities they may not have thought of. Innovative research methods work best when they allow researchers to ask theoretically driven questions that could not have been asked previously, thereby enhancing the quality and depth of their empirical knowledge base. With the help of this text, both new and established social psychologists should learn about appropriate uses of each method and the opportunities they provide for expanding knowledge.previous eras in the history of social psychology - experiments, quasi- experiments, and other studies testing basic social ... They would supplement the demonstrated strengths and complement the weaknesses of traditional laboratory experiments. Such designs hold the promise of a more balanced mix of methodological approaches to basic issues in social ... EQS structural equations program manual.

Title:Handbook of Research Methods in Social and Personality Psychology
Author: Harry T. Reis, Charles M. Judd
Publisher:Cambridge University Press - 2000-03-13

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