Crash Course

Crash Course

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With an updated Afterword by the author. This is the epic saga of the American automobile industrya€™s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroita€™s Big Three car companiesa€”once proud symbols of prosperitya€”through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroita€™s boardrooms to the White House. Ingrassia answers the big questions: Was Detroita€™s self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industrya€”the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administrationa€™s stake in Detroita€™s recoverya€”Crash Course addresses a critical question: America bailed out GM, but who will bail out America?The move, the biggest recall in automotive history, would cost Ford $3 billion. ... But bad as it was, the crisis was just one of many problems festering inside Ford Motor. Running a car company, ... nine months. Even the new Explorer had suffered an embarrassing recall to repair tires (not Firestones) From Riches to Rags I49.

Title:Crash Course
Author: Paul Ingrassia
Publisher:Random House - 2010-01-05

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