Branson

Branson

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The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.... not rank highly among hundreds of competing fund managers, was known only for offering credit cards and mortgages, ... Unlike Vernon Hill, theAmerican who hadintroduced Metro Bank in London in 2010, neither Branson norGadhia hadaanbsp;...


Title:Branson
Author: Tom Bower
Publisher:Faber & Faber - 2014-01-27
ISBN-13:

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